There was too much mush and not enough sharpness here. The whole presentation seemed quite passive, which is not the way one hopes to bring out a competitive ad. But Google often used the same old, threadbare information that people have been hearing for and quite honestly have made their peace with over the years – the battery, the USB Type C port, the photography ….and so on. We went through ad after ad after ad, hoping to hear at least one sharp, aggressive one-liner that would really embarrass the iPhone. Google had the opportunity to be really savage and creative with this campaign. Unfortunately, Google has chosen to go down the very basic, very well-traveled “compare products and show we are always better” ad path. We would have preferred perhaps a slightly more clever back-and-forth or even a more creative take on the same idea to make the campaign a bit more interesting. The fact that the ads basically just listed out what was great about the Pixel range and how the iPhone was not quite there in terms of being as technologically advanced in some areas seemed a bit too plain as a core idea. Draw stick hands, put googly eyes…a rather plain campaign with 90s feels! It even runs down its own blue iMessage bubbles! Many might see it as a friend confiding in another friend, but for the most part, it came across as very unconvincing, not least when you consider the kind of success the iPhone has enjoyed (it should be the Pixel that is feeling bad about itself in that department). In our testing, we found that the iPhone 14 could go from zero to 100 percent in about two hours, while the Pixel 7 was somewhere between an hour and a half and two hours.All the ads in the campaign follow the same plotline – the iPhone starts to feel down (often literally, a sly dig at its battery life) about all the things it cannot do and which the Pixel can effortlessly manage. The Pixel 7 gets 30W USB-C charging and up to 21W fast wireless charging (so long as you use a Pixel Stand), so you'll juice back up a bit faster. The iPhone 14 can only charge at up to 20W with a Lightning cable, 15W via MagSafe, or 7.5W with Qi wireless charging. Where the two phones differ is in recharging. On the contrary, Apple knows how to do efficiency well, and it's proven that yet again with its latest iPhone. Obviously, on paper, the Pixel 7 should be an endurance champion when compared to the iPhone 14 and its considerably smaller battery. Neither of these are two-day phones, but there's nothing wrong with dependable all-day battery life. You can typically get 12-13 hours of usage out of them, which is enough for most people. The iPhone 14's 3,279mAh battery lasts about as long as the Pixel 7's 4,355mAh battery does on a full charge, which is to say comfortably all day for moderate to heavy users. fine - nothing exceptional by any means.īattery life and charging: Similar endurance, very different recharge speed The iPhone 14 gets Blue, Purple, Midnight, Starlight, and PRODUCT(RED). gray/silver/white), or Lemongrass (a.k.a. Google didn't opt for a two-tone finish on the back of the Pixel 7 series, so you're stuck with static Obsidian (a.k.a. It's hard to say which device has the best colors since they're all pretty boring. It gives it a premium feel, one that's not all common for a phone at this price point. The iPhone 14 is considerably lighter than the Pixel 7 at 172 grams versus 197 grams, but the extra heft from the Pixel 7 isn't entirely a bad thing. The Pixel 7 also ships with a simple hole-punch cutout and in-display fingerprint reader, while the iPhone 14 sticks with a notch and Face ID. Meanwhile, Apple's iPhone 14 sticks with a rounded display, flat sides, and a camera cluster in the top left-hand corner. Google's Pixel 7 opts for more rectangular corners, curved edges, and a horizontal camera layout. The differences come into play when you place them side-by-side. But beyond those changes, you'd be hard-pressed to tell the difference between it and the Pixel 6 from last year. It swapped the glass camera visor on the back for one made of aluminum, and the volume and power buttons have been shifted down slightly. Google took a similar path with the Pixel 7. models are not compatible with physical SIM cards)
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